Channel 4 and Waitrose are launching a brand new Saturday morning lifestyle and cookery programme.
The Weekend Kitchen presented by Lisa Snowdon and Steve Jones, will feature celebrity chefs such as Heston Blumenthal, Raymond Blanc, Michel Roux JR, John Torode and Angela Hartnett.
Chefs will cook delicious meals using Waitrose seasonal ingredients and provide an insight into the way the professionals cook, season and serve their dishes, while the presenters chat with celebrity guests.
Rupert Ellwood, Waitrose’s head of marketing communications, said: “This is a first for Waitrose and we are very excited to be working with Channel 4 to broadcast a weekend show that will offer viewers something new on a Saturday morning. Like our weekly magazine, Waitrose Weekend, we hope the show gives the best advice, ideas and inspiration for making the most of your family time.”
The programme will also include an interactive element which will allow viewers to connect and contribute via Twitter and Facebook.
The hour-long show will kick off at 9am on 26 April and run for 12 episodes.
admin 23rd April 2014
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